CrowdStrike promotes Adams & launches partner app Jet

CrowdStrike has promoted Amanda Adams to Senior Vice President of Global Alliances and launched Jet, a mobile app for partners, in moves that reshape the cyber security group's partner organisation.

Adams succeeds Michael Rogers, who is retiring after nearly eight years in leadership roles at the company, most recently as Vice President of Global Alliances. She previously served as Vice President of Americas Alliances and has spent nearly a decade at CrowdStrike in individual contributor, regional, national and global alliances roles.

Both announcements reflect CrowdStrike's push to deepen engagement with resellers, services firms, cloud marketplaces and managed security providers that help sell and deliver its products.

In previous alliances roles under Adams' leadership, CrowdStrike's partner ecosystem helped expand adoption of Falcon Next-Gen SIEM through global system integrators including Accenture, Deloitte, EY, HCLTech, Infosys, KPMG and Wipro. Its managed security service provider business also grew from under USD $100 million to more than USD $1.3 billion in total contract value over the past three years, as of the fourth quarter of fiscal 2026.

CrowdStrike said it drove nearly USD $1.5 billion in total contract value through AWS Marketplace in fiscal 2026, up about 50 per cent year on year, and expanded to Microsoft Marketplace so customers could apply Azure consumption commitments to Falcon purchases.

Chief Business Officer Daniel Bernard described Adams as a central figure in that growth.

"Amanda builds trust, leads with vision, and delivers at scale. Our partners and teams know her the same way I do," Bernard said. "Amanda is a key ingredient of our ecosystem success, and as we extend our leadership across AI, cloud, and Next-Gen SIEM, I know she'll continue to raise the bar for what our partnerships deliver. This promotion is great news for every CrowdStriker and every partner we work with."

Adams said the promotion comes as the partner network becomes a larger driver of growth.

"I'm honoured to step into this role as our ecosystem operates at scale, becoming an even greater driver of innovation and growth," Adams said. "By expanding hyperscaler and marketplace partnerships and accelerating GSI, MSSP, and channel momentum, we're scaling how customers adopt the Falcon platform. At the same time, we're securing the future of AI innovation, accelerating transformation with Next-Gen SIEM, and helping organisations stop breaches at scale."

Partner app

CrowdStrike also launched Jet, a mobile app for partners that brings deal registration, deal closure, rewards and sales support into a single interface. The app is available by invitation for iOS and Android through Apple's App Store and Google Play.

Jet is designed to reduce the number of systems and manual steps partners use when pursuing sales opportunities. Partners can register an opportunity in less than 30 seconds, track progress, access support material and receive notifications from a phone instead of using separate tools.

The app is linked to a rewards system called CrowdCard, which allows partners to convert earnings into cash as deals close and access those funds through a reloadable card and digital wallets.

Bernard said the app is intended to match the pace of sales activity.

"Speed is everything - both in cybersecurity and in how business gets done," he said. "With Jet, we're bringing CrowdStrike into the flow of how our partners actually work. They can capture opportunities in the moment, move deals forward faster, and get rewarded immediately. That's how we scale our ecosystem - by making it easier for partners to win with CrowdStrike."

According to Presidio, one of CrowdStrike's partners, the app also includes marketplace-related information and documentation.

"Jet is going to change how we sell with CrowdStrike," said Jim Finn, Vice President of Cybersecurity Sales at Presidio. "It brings CrowdStrike's innovation directly into the selling motion - letting us register opportunities in seconds, track deals in real time, and get rewarded immediately. As a partner that drives a significant portion of business through the marketplace, it's refreshing to see CrowdStrike take the same approach by embedding marketplace insights and documentation directly into the app. That level of speed, visibility, and alignment fundamentally changes how we engage customers and build pipeline."

Ecosystem focus

Taken together, the announcements show how heavily CrowdStrike is relying on indirect sales channels and alliance partners as part of its broader commercial strategy. Cyber security vendors increasingly depend on systems integrators, managed service providers and cloud marketplaces to reach customers, particularly for larger platform deals spanning multiple products and requiring implementation support.

For CrowdStrike, that makes alliance leadership and partner-tool efficiency more than back-office issues. The company's figures suggest cloud marketplaces and managed service providers have become meaningful routes to contract growth, while services partners have helped expand customer use of products such as Next-Gen SIEM.

Adams now takes charge of that global alliances strategy as CrowdStrike seeks deeper ties with hyperscalers, channel partners and service providers, while Jet gives those partners a more direct mobile tool for sales and rewards.

According to CrowdStrike, its managed security service provider business grew from under USD $100 million to more than USD $1.3 billion in total contract value over the past three years.