Simform's TrueMorph wins Microsoft Azure co-sell status

Simform's TrueMorph data modernisation product has achieved Microsoft Azure IP Co-sell eligible status, making it available for qualified co-sell opportunities with Microsoft sellers and partners.

The designation also gives eligible customers a procurement route through Microsoft Marketplace, where purchases can count towards Microsoft Azure Consumption Commitments.

TrueMorph is designed to move data workloads from legacy analytics systems to a data platform built on Microsoft Fabric. It handles data migration, integration and transformation, and includes automated data profiling, quality checks and mapping.

The product also supports migration of pipeline and reporting components used in older analytics estates, including SSRS, SSIS, SSAS, OBIEE, OBIP and Informatica Power Centre. It also covers some database and reporting migrations, including Oracle to SQL DB within Microsoft Fabric and Tableau to Power BI.

Simform said the offering includes governance and security controls across the data pipeline, including approval checks before data is promoted to production layers. It cited Azure Key Vault, Microsoft Entra ID, Purview, Unity Catalog, data lineage tools and Azure Monitor among the technologies used.

Marketplace route

For customers, the co-sell designation may simplify purchasing by allowing software to be bought through existing Microsoft procurement channels rather than through a separate supplier process. It also gives Microsoft field teams and Simform staff a shared route to pursue projects built around Microsoft Fabric.

Rajat Bigghe, Director of Alliances at Simform, linked the status to the company's work with Microsoft on data projects.

"This IP Co-sell status deepens our alignment with Microsoft, allowing us to activate a powerful, unified go-to-market motion alongside Microsoft sellers to address enterprise data fragmentation," Bigghe said.

"Together, we are uniquely positioned to accelerate client migration timelines and establish a stable, governed analytics foundation on Microsoft Fabric."

Microsoft also commented on the designation and its role in data migration work tied to artificial intelligence projects.

"Data modernization is where a lot of AI initiatives stall, so it's good to meet customers right at that point. With Azure IP Co-sell status, Simform's TrueMorph solution is validated to work in the Fabric ecosystem and enables Microsoft and Simform field teams to go to market together, which is what ultimately helps customers move faster," said Juan Llovet de Casso, Cloud Solution Architect at Microsoft.

Customer example

Simform cited a project for a retail automation and vending operator with operations in the US, UK, Canada and Mexico. According to the company, the client's data was spread across a multi-cloud estate, leading to duplicated infrastructure spending and manual reporting across regions.

In that project, Simform said it used TrueMorph to move 400 GB to 500 GB of operational data onto Azure and into a single Microsoft Fabric environment. Automation within the product was used to clean and map data before reporting was run through Power BI.

According to Simform, the work reduced product stockouts by 30%, increased delivery speeds by 20% and cut the time needed to onboard a new regional operator to eight weeks. The retail operator was not named.

"Simform has been a trusted partner in helping us accelerate our cloud and AI initiatives. Their tech expertise, collaborative approach, and commitment to delivering business outcomes have enabled us to drive meaningful transformation and achieve our strategic objectives," said the CEO of the retail automation and vending operations company.

Simform describes itself as a digital engineering company focused on product engineering, cloud, data, artificial intelligence and enterprise platforms. The Azure IP co-sell designation places TrueMorph within Microsoft's commercial sales framework at a time when many companies are reassessing older data estates to support analytics and AI work.

TrueMorph is available through Microsoft Marketplace, allowing customers with Azure spending commitments to use those arrangements when purchasing the software.