SecurityBrief Canada - Technology news for CISOs & cybersecurity decision-makers

Consumer Trust stories

Realistic illustration authentic branded products protected counterfeit

Brands recover over USD $100 million by tackling counterfeiters

2 days ago
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consumer trust
Corsearch’s Revenue Recovery 360 solution helped major brands cut counterfeit activity by 50%, recovering over USD $100 million in lost profits globally.
Worried new zealand family at home on laptops confused about software updates

Microsoft apologises to New Zealand users over unclear 365 plans

3 days ago
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consumer trust
Microsoft apologises to New Zealand users for unclear communication on Microsoft 365 pricing and AI features, offering refunds for plan changes until end of 2025.
Australian family engaged with smartphones tablets laptops digital icons online activity

Australians spend 41 hours weekly online as digital ad spend surges

4 days ago
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consumer trust
Australians spend 41 hours weekly online, with digital ad spend surging to USD $20.7 billion, driven by social media and influencer marketing growth.
Uk shopper desk laptop smartphone ai social media product reviews online shopping

UK shoppers blend AI, reviews & social media to make decisions

Last week
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consumer trust
UK shoppers now combine AI tools, social media, and peer reviews to guide online purchases, reflecting a shift from relying on single search sources.
British shopper fast online purchase laptop shopping bags shield trust efficiency uk digital shopping

UK consumers prioritise trust & speed in digital purchases

Last week
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consumer trust
UK consumers increasingly prioritise trust and speed in digital purchases, with 77.6% researching online before buying amid booming eCommerce growth.
Canadian people skeptical using computers ai search tools lawmakers flag

Canadians trust AI search tools less than lawmakers, survey finds

Last week
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consumer trust
A dNOVO survey reveals Canadians trust AI search tools least of all sectors, with a score of 1.91, even below lawmakers at 2.08.
British bank building secure steel shield digital id icons fingerprint facial silhouette financial security fraud prevention

Fraud protection now a top priority for UK bank customers

Last week
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consumer trust
A FICO survey reveals 70% of UK consumers rank fraud protection as a top priority when choosing banks, reflecting rising security concerns.
Modern british shopper using laptop smartphone luxury products digital assistant

Luxury brands & AI agents top UK shoppers’ product research

Last month
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consumer trust
UK shoppers now trust luxury brand websites and AI agents like ChatGPT for product research, prioritising detailed info over traditional retail sources.
Uk shopper using smartphone computer viewing luxury brand websites ai assistant home

UK shoppers turn to luxury sites & AI for trusted product info

Last month
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consumer trust
UK shoppers trust luxury brand websites and AI assistants like Chat GPT for reliable product info, with 68% favouring luxury sites and 67% AI tools.
Person using laptop online shopping ai security fraud risk icons ecommerce

AI-driven shopping surges, raising new risks for merchants

Last month
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consumer trust
A survey shows 73% of shoppers use AI tools, raising new fraud risks and liability concerns for merchants during the rise of agentic commerce.
Australian shoppers online shopping laptops smartphones data privacy padlock

Australian shoppers cautious on AI, trust key for Black Friday

Last month
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consumer trust
Australian shoppers remain wary of AI-driven retail ahead of Black Friday 2025, prioritising trust and data privacy over automated experiences.
Australian auto workshop electric car digital identity mechanic tablet

Solera & Digidentity launch streamlined MVIS compliance tool

Last month
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consumer trust
Solera Autodata and Digidentity will launch an MVIS-compliant tool in Nov 2025 to simplify access to hybrid and EV data for Aussie independent workshops.
Realistic illustration person placing food order smartphone restaurant

Mobile app ordering four times faster than web, boosts loyalty

Last month
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consumer trust
Paytronix report reveals restaurant orders are up to four times faster on native mobile apps than web, boosting loyalty and repeat customer purchases.
Singaporean consumers digital assistant privacy customer service illustration

Singapore consumers trust AI, but privacy concerns still linger

Last month
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consumer trust
Singapore consumers are optimistic about AI’s benefits but remain concerned about privacy and prefer human interaction in customer service.
Uk young adults scrolling smartphones fashion cosmetics social media icons

Gen Z shift sees brand loyalty give way to trend-driven trust

Last month
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consumer trust
Gen Z UK shoppers are prioritising viral trends and influencer promotion over traditional brand loyalty, reshaping consumer trust according to SAP Emarsys.
Australian customer seeking help from bank employee face to face interaction

Australians demand human touch as trust in AI & data use wanes

Last month
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consumer trust
Only 23% of Australians trust companies to use AI responsibly, preferring human interaction over automation amid growing data privacy concerns.
Worried new zealand customer with robot and friendly human agent in nz landscape

Kiwis lose trust in AI as preference for human service prevails

Last month
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consumer trust
Only 18% of New Zealanders trust companies’ use of AI, with 62% fearing it limits human contact, impacting spending and loyalty in customer service.
Confident caucasian woman using smartphone ai assistant modern uk ireland home

UK & Ireland consumers embrace AI assistants, trust grows with use

Last month
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consumer trust
Nearly three-quarters of UK and Ireland consumers now trust AI assistants, with 79% confident chatbots provide reliable help, says IBM study.
Worried australian people surrounded by digital security symbols declining trust ai

Australian trust in organisations declines as AI use accelerates

Last month
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consumer trust
Trust in organisations managing identity data in Australia has dropped, with only 11% fully trusting them amid rising AI use and data security concerns.
Ps screenshot 2025 10 01 093402

AI agents meet stablecoins…when money gets interesting!

Last month
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consumer trust
Galaxy Digital's CEO predicts AI agents will soon be the biggest users of stablecoins, merging smart finance with instant digital payments in everyday life.