Instagram Stories

Canadian Stories

Instagram stories

Liquid Interactive launches with CAD $700,000 seed backing

The Toronto startup must prove interactive photo tools can keep users engaged beyond the novelty as it begins with only one free app.

By Sean Mitchell • 4 min read • Last month

Customer Experience

Human analysts still handle 46% of brand interactions

Brands are still relying on people for nearly half of social interactions, highlighting the limits of automation in customer-facing moderation and replies.

By Sean Mitchell • 4 min read • Last month

Global Stories

Instagram stories

Data Protection

How social advertising is becoming a source of customer intelligence

Real-time audience data from Facebook and Instagram is helping firms spot changing preferences and steer marketing, service and product decisions.

By Mark Tarre • 5 min read • Last week

Generative AI

Pead: AI search transition reshaping corporate reputation

AI-generated answers are already shaping public perceptions, forcing firms to manage reputation across trusted third-party sources instead of search rankings.

By David Shilovsky • 5 min read • This month

Digital Transformation

Insi launches unified North America brand after rebrand

Existing customers will see no disruption as the consultancy unifies its Canadian and US operations under one global name to chase AI and cloud demand.

By Joseph Gabriel Lagonsin • 4 min read • This month

Marketing Technologies

Cloudinary launches agent layer for visual media workflows

Developers could save setup time as the platform lets AI agents provision media environments and carry workflows through to handover.

By Sofiah Nichole Salivio • 4 min read • This month

Marketing Technologies

Pattern adds ChatGPT ads to its marketing platform

Brands will be able to buy placements in ChatGPT through Pattern, as shopping discovery moves from search engines towards AI tools.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Data Protection

AI recommendations reshape UK shopping but not spending

AI tools are increasingly steering UK shoppers to products, but most still buy through retailer sites, stores and human advice.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Instagram

Disneyland Paris tops Europe travel brands on social media

Different content strategies are deciding which travel brands win attention, as TikTok and Instagram now reward sharply different campaigns.

By Regine Laguilles • 4 min read • Last month

YouTube

Haaland tops US World Cup sentiment in social media

His World Cup antics drew 43% positive US social sentiment, putting Erling Haaland ahead of Lionel Messi and Cristiano Ronaldo online.

By Regine Laguilles • 4 min read • Last month

Stories from Other Regions

Instagram stories

Instagram

Love Island unknowns outshine influencers in growth

Unknown entrants on Love Island have delivered the biggest audience gains, even as the show's final viewers have fallen to about 700,000.

By Sofiah Nichole Salivio • 4 min read • Last week

Risk & Compliance

Dupe culture is creating a new challenge for toy and gaming brands

Viral lookalikes are spreading fast across toy and game marketplaces, with cheaper copies now posing safety and reputational risks for brands.

By Emily Li • 6 min read • Last week

Crypto

Most crypto social posts breach FCA rules, study finds

UK regulators may soon tighten scrutiny, after a study found 89% of top crypto posts on social media breached FCA promotion rules.

By Joseph Gabriel Lagonsin • 4 min read • This month

Instagram

Fujifilm Colour Hunt workshops in Sydney after survey

Sydney photographers are set to gain hands-on access to Fujifilm cameras as the brand taps a survey showing green and blue dominate local feeds.

By Sofiah Nichole Salivio • 4 min read • This month

Fintech

Dom Pym built one of Australia's most beloved banks by refusing to think like a banker

Up bank grew by focusing on design and trust, with more than 80 per cent of customers arriving through word of mouth.

By Matt Jones • 5 min read • This month

Fintech

UK finance brands lag in paid social ad creativity

Paid social costs are rising as UK finance marketers struggle to produce enough creative for platforms that now reward constant ad testing.

By Karen Joy Bacudo • 4 min read • Last month

Data Privacy

Hands-on review: Apple Watch For Your Kids - Affordable phone substitute

Children can stay connected without the need to purchase a more expensive smartphone, with a range of parental controls available on Apple Watch SE 3.

By David Shilovsky • 3 min read • Last month