Marketing Automation stories - Page 3
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Kentico reveals Site of the Year 2025 award winners
Fri, 27th Feb 2026
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saas
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edutech
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manufacturing
Kentico crowns global winners of its Site of the Year 2025 awards, spotlighting standout Xperience-powered digital projects across sectors.
AXL & PUSH launch STRATIS agentic AI for marketers
Fri, 27th Feb 2026
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data analytics
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martech
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risk & compliance
AXL and PUSH Media launch STRATIS, an agentic AI “OS” giving marketers a unified, human-governed hub for real-time decisions across channels.
Google & Klaviyo deepen AI pact for agentic commerce
Thu, 26th Feb 2026
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crm
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digital transformation
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cx
Google and Klaviyo are deepening ties to power AI “agentic commerce”, linking ads, search and RCS messaging to real-time customer data.
Marketers lag on AI tools amid data & trust concerns
Tue, 24th Feb 2026
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data protection
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digital transformation
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martech
Marketers are hesitant to embrace AI as data quality, security fears and skills gaps fuel a widening confidence and adoption divide.
Treasure Data unveils AI-powered command line tool
Tue, 24th Feb 2026
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devops
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data analytics
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digital transformation
Treasure Data launches Treasure Code, an AI-native command line that lets teams manage complex CDP operations and workflows in plain English.
SAP rebrands Emarsys as Engagement Cloud for AI CX
Sat, 21st Feb 2026
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saas
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digital transformation
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cx
SAP renames Emarsys as Engagement Cloud, adding an enterprise edition to unify governed, AI-driven customer interactions across systems.
Marketers boost budgets as LLMs emerge as key audience
Thu, 19th Feb 2026
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digital transformation
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martech
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digital entertainment
Marketers plan to raise content budgets for 2026 as large language models rapidly become a primary audience and core performance metric.
Stop burning money on manual marketing tasks
Tue, 17th Feb 2026
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devops
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data analytics
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digital transformation
Stop wasting budget on grunt work: use agentic automation to handle competitor intel, reporting, SEO and lead routing so marketers drive revenue.
Aurasell unveils AI-native GTM OS overlay for CRMs
Sat, 14th Feb 2026
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crm
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data analytics
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digital transformation
Aurasell launches GTM OS, an AI-native overlay that automates go-to-market workflows across existing CRMs without risky system replacement.
Retailers cut Valentine's discounts as browsing rises
Thu, 12th Feb 2026
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martech
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commerce systems
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personalisation
Online Valentine's discounts shrink as shoppers browse earlier, research more and spread spending beyond traditional romantic gifts.
Infobip boosts WhatsApp marketing ROI with new API tools
Thu, 12th Feb 2026
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data protection
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devops
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digital transformation
Infobip upgrades its WhatsApp Marketing Messages API with optimisation tools that lift delivery rates and boost ROI by over 60%.
Collage names co founder Ross Durbin as chief executive
Wed, 11th Feb 2026
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manufacturing
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digital transformation
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ecm
Collage appoints co-founder Ross Durbin as chief executive to spearhead AI-driven digital asset management growth from its Denver base.
Oracle adds AI agents across CRM & supply chain apps
Wed, 11th Feb 2026
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crm
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manufacturing
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data analytics
Oracle has embedded free prebuilt AI agents across its Fusion apps to automate CRM and supply chain tasks from campaign design to logistics.
Marketers: Get ready to AI-proof your careers
Wed, 11th Feb 2026
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devops
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cx
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martech
As AI reshapes marketing, leaders say careers will depend less on tactics and more on systems thinking, judgement and commercial clarity.
Mailchimp boosts eCommerce tools with wider SMS rollout
Wed, 11th Feb 2026
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saas
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devops
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data analytics
Mailchimp expands eCommerce tools and AI-driven automation, rolling out SMS to 34 new EMEA markets to boost small business marketing ROI.
Optimizely named a Leader in 2026 Gartner Quadrant
Tue, 10th Feb 2026
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devops
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data analytics
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cx
Optimizely secures Leader spot in Gartner's 2026 Magic Quadrant for Personalization Engines, underscoring AI-led, warehouse-first strategy.
Canva brings brand-safe design generation into ChatGPT
Fri, 6th Feb 2026
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martech
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cdp
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genai
Canva integrates with ChatGPT to auto-apply Brand Kits, letting teams generate editable, on-brand designs directly from chat prompts.
Anthropic plugins accelerate the shift to AI agents
Fri, 6th Feb 2026
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saas
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crm
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firewalls
Anthropic adds Claude plugins to Cowork, fuelling investor fears that agent-style AI could undermine traditional seat-based software.
Genstore unveils AI agents to run online shops end-to-end
Thu, 5th Feb 2026
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data analytics
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martech
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cdp
Genstore launches AI-driven eCommerce platform promising end-to-end shop automation, after beta users processed USD $2.3 million in sales.
Pendulum backs 'invisible personalisation' for events
Wed, 4th Feb 2026
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cx
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martech
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personalisation
Pendulum tips 'invisible personalisation' as the next big event tech shift, using AI to tailor experiences without demanding attention.