Mobile Apps stories - Page 3
Twilio launches global RCS messaging to boost trust & engagement
Wed, 27th Aug 2025
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cx
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martech
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personalisation
Twilio has launched global RCS messaging, enabling businesses to send branded, interactive messages, boosting engagement and trust across 20 countries.
AdsAdvisor launches advanced planning tool for mobile studios
Fri, 8th Aug 2025
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partner programmes
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financial systems
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ios
AdsAdvisor unveils Business Modeling, a tool helping mobile studios streamline financial planning and boost revenue forecasting across iOS, Android, and more.
Norton launches AI deepfake detection for mobile in early rollout
Tue, 5th Aug 2025
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mdm
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ai
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cybersecurity
Norton has launched early access to AI-powered deepfake detection on mobile, helping users spot manipulated audio and video on Android and iOS devices.
UGC & interactive ads drive major gains for mobile app installs
Thu, 10th Jul 2025
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genai
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ai
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marketing
User-generated content and interactive ads have boosted mobile app install conversion rates by over 150%, reveals Liftoff's latest Mobile Ad Creative Index.
Verdane partners with Guardsquare to boost mobile security growth
Fri, 4th Jul 2025
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devops
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application security
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advanced persistent threat protection
Verdane has partnered with Guardsquare to expand its mobile app security services globally, addressing rising cyberthreats with enhanced products and growth strategies.
Liftoff unveils AppRefinery for app insights & market trends
Fri, 13th Jun 2025
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gaming
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cx
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martech
Liftoff launches AppRefinery, an AI-powered platform offering developers deep insights into over 20 app categories to boost user engagement and growth.
Apple unveils design overhaul & new AI tools for developers
Tue, 10th Jun 2025
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llms
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ai
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software development
Apple has unveiled Liquid Glass design and AI-powered developer tools across its platforms, including Xcode 26 and a new Foundation Models framework.
Apple unveils iOS 26 with Liquid Glass, smarter features & redesign
Tue, 10th Jun 2025
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gaming
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digital entertainment
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data privacy
Apple unveils iOS 26 with a Liquid Glass design, smarter Apple Intelligence, and updates to CarPlay, Wallet, Messages, and core apps. Free from iPhone 11.
Moloco & Xiaomi join forces to boost global ad targeting
Wed, 4th Jun 2025
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martech
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iot
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cartech
Moloco partners with Xiaomi to enhance ad targeting across its 702 million global users, boosting monetisation and campaign effectiveness internationally.
Diligent strengthens ethics tools with Vault's AI compliance tech
Fri, 23rd May 2025
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risk & compliance
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ai
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transparency
Diligent has acquired Vault, enhancing its GRC platform with AI-powered ethics and compliance tools to strengthen global misconduct reporting and investigations.
Google unveils new Gemini AI app features, launches paid plans
Thu, 22nd May 2025
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genai
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ai
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agentic ai
Google has launched new features for its Gemini AI app, including free Gemini Live and advanced tools via paid plans priced at USD $19.99 and $249.99 monthly.
AdsAdvisor introduces platform for app marketing analytics
Tue, 13th May 2025
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gaming
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data analytics
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martech
AdsAdvisor has launched a global marketing platform offering mobile app businesses advanced analytics and creative workflow tools to boost growth.
Retailers boost performance with personalisation & new tech
Tue, 6th May 2025
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digital transformation
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cx
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martech
Cloudinary's survey reveals 93% of retailers see up to 4x better results from personalisation, boosting online and in-store customer experiences globally.
Moloco appoints Jean-Luc Nahon to lead product for Moloco Ads
Fri, 2nd May 2025
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data science
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martech
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ai
Moloco has hired Jean-Luc Nahon, former Amazon Ads executive, as Head of Product to boost its AI-driven advertising solutions and strategic growth in 2025.
Appdome launches plugins to combat DeepSeek AI threats
Fri, 28th Feb 2025
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malware
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data protection
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advanced persistent threat protection
Appdome has launched dynamic defence plugins to combat threats from the popular DeepSeek AI app, which poses serious security risks to mobile users.
Truecaller iPhone app update introduces new caller ID tech
Tue, 28th Jan 2025
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data privacy
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mobile apps
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android
Truecaller has unveiled a major update for its iPhone app, introducing real-time caller ID and automatic spam blocking, enhancing user privacy and experience.
Fresha secures $31 million from J.P. Morgan for expansion
Fri, 23rd Aug 2024
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martech
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cdp
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ai
Fresha secures a $31 million venture debt facility from J.P. Morgan to fuel expansion, enhance AI capabilities, and support new market entries.
Ingram Micro unveils Xvantage app for IT resellers in global markets
Wed, 3rd Jan 2024
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ios
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apple
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software
Ingram Micro launches the Xvantage mobile app, designed to improve IT reselling operations for global partners with real-time visibility and an intuitive interface.
Trustwave reveals retail sector's unique cybersecurity threats & solutions
Thu, 16th Nov 2023
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martech
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commerce systems
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risk & compliance
Trustwave report exposes unique cybersecurity threats in retail sector, providing insights and strategies for resilience.