ROI stories

Forrester urges B2B firms to rethink marketing, sales and metrics as AI agents reshape how buyers search, compare and choose suppliers.

Rakuten International and impact.com have united affiliate and performance marketing assets in a bid to give advertisers clearer measurement and sales links.

SAS unveils Quantum Lab for Viya users as a survey finds firms are increasingly worried about practical uses, skills and returns.

UiPath and Deloitte add AI-driven software testing to Ascend, aiming for broader coverage, faster releases and less manual maintenance.

UiPath deepens Databricks and Deloitte ties to push governed AI workflows and automated testing across enterprise data operations.

AI tools may help construction firms keep staff as a survey finds more than half of professionals would stay put if employers boosted investment.

EDB touts Postgres AI gains, saying a data-layer overhaul can cut token use, speed vector indexing and trim emissions for enterprise AI workloads.

Tredence and Google Cloud unveil agentic AI accelerators to help enterprises shift from pilots to production across data, supply chains and customer service.

Google is tailoring AI playbooks for 19 industries as enterprises shift from pilots to production, with faster rollouts and ROI now the focus.

Google Cloud expands AI security with new agents, Wiz integrations and fraud defences as it targets faster, more automated cyber attacks.

Forrester says most firms cannot show AI marketing spend is lifting revenue or profit, as buyers rely on generative search and AI agents.

ShareGate survey finds AI tools have surfaced sensitive data at 29% of firms, exposing a widening gap between confidence in governance and reality.

UK firms race ahead with Microsoft Copilot, but ShareGate survey finds AI tools are exposing sensitive data and exposing governance gaps.

Moloco brings performance advertising to connected TV for app marketers, using its mobile AI to measure installs and engagement on the television screen.

Moloco has extended its adtech push into television with a new performance product for app marketers, promising real-time optimisation and attribution.

OpenSearch set out its first enterprise support framework as new long-term releases promise 18-month cover, faster CVE fixes and certified vendors.

Unit4's Scanmarket wins top spot in Info-Tech's Strategic Sourcing Data Quadrant for a second year as new customers boost source-to-contract momentum.

Forrester says the next wave of AI will reach robotics, transport and commerce, with agentic tools, security and trust set to pay off first.

WatchGuard and HaloPSA deepen ties to let managed service providers handle security alerts, licensing and billing from one workflow.

Sparq opens The Shop to trial artificial intelligence in live-like settings, helping clients weigh risks and returns before investing.