SecurityBrief Canada - Technology news for CISOs & cybersecurity decision-makers

Gen Z stories - Page 3

Realistic hooded figure computer email icons digital locks phishing cyber threats

AI heightens phishing success as global cyber defences lag

Fri, 3rd Oct 2025
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data protection
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mfa
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phishing
AI has boosted phishing success as 44% admit falling for scams, yet only 48% of firms fully use multi-factor authentication, says Yubico survey.
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YouTube launches new hub to boost brand-creator ties in Canada

Thu, 25th Sep 2025
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martech
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youtube
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marketing
YouTube Canada has launched new tools, including the Creator Partnerships Hub and BrandConnect API, to boost collaboration between brands and creators.
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Beyond campaigns: Building visibility that compounds over time

Fri, 19th Sep 2025
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opinion
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gen z
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consumer expectations
Canadian brands focus on authentic storytelling and earned media to build lasting visibility amid tariffs and rising costs. Short-term campaigns no longer suffice.
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Gen Z urges workplaces to adopt visual & AI-first tools

Fri, 12th Sep 2025
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digital transformation
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casb
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ai
Gen Z professionals urge UK workplaces to adopt visual, AI-powered collaboration tools, citing improved creativity and communication efficiency.
Person using laptop with shopping bags suitcase credit card digital icons

AI-driven referrals transform shopping, travel & banking online

Tue, 19th Aug 2025
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martech
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commerce systems
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genai
AI-driven referrals to US retail, travel, and banking sites have surged over tenfold since July 2024, reshaping online shopping and boosting engagement.
Canadian office workers generations traditional computers ai interfaces maple leaf

Few Canadians using AI at work daily, says TD Bank report

Tue, 19th Aug 2025
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digital transformation
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hcm
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ai
Fewer than 10% of Canadian workers use AI daily at work, with a TD Bank survey highlighting a major gap in training and adoption across generations.
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Five key marketing trends to shape fashion & beauty in 2025

Thu, 14th Aug 2025
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cx
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martech
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personalisation
Taboola reveals five marketing trends shaping fashion and beauty in 2025: authenticity, social commerce, inclusivity, AR, and sustainability drive consumer choices.
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Developers adopt AI tools but trust issues persist, survey finds

Wed, 30th Jul 2025
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virtualisation
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llms
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ai
A Stack Overflow survey finds 84% of developers use AI tools, yet 46% mistrust AI output, highlighting a growing trust gap despite rising adoption.
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Canadians lose trust after data breaches, with AI seen as risky

Thu, 26th Jun 2025
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digital transformation
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biometrics
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advanced persistent threat protection
Nearly 8 in 10 Canadians would stop using a company after a data breach, with many seeing AI as a risk to their personal data and trust.
Luxury hotel lobby elegant travelers digital devices high end decor

PIXI unveils AI platform to transform luxury travel content

Sat, 21st Jun 2025
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rpa
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ai
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gen z
PIXI launches AI platform to transform luxury travel marketing, offering hotels and advisors instant access to curated, secure visual content globally.
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Consumers cut spending as inflation & tariffs hit groceries

Wed, 18th Jun 2025
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supply chain
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ai
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inflation
Rising inflation and tariffs are forcing global consumers to cut grocery spending, shift to discount retailers, and reduce purchases across several retail categories.
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Prezzee & UnionPay partner to expand global digital gifting

Sat, 14th Jun 2025
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fintech
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gen z
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global expansion
Prezzee and UnionPay International have partnered to expand digital gifting globally, enhancing secure, borderless payment solutions across 183 countries.
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AI boosts customer service happiness as global wellbeing falls

Thu, 12th Jun 2025
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uc
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digital transformation
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cx
Global happiness falls to 58% in 2025, yet customer service satisfaction rises, boosted by growing trust in AI-powered support worldwide.
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AWS invites global startups to apply for AI accelerator with USD $1 million credits

Wed, 11th Jun 2025
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hyperscale
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llms
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ai
AWS invites startups worldwide to join its 2025 Generative AI Accelerator, offering up to USD $1 million in credits, mentorship, and tech support.
Young new zealander using smartphone with travel insurance icons and plane background

AI reshaping traditional sectors like insurance & travel

Tue, 10th Jun 2025
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ai
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samsung
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cloud services
Artificial intelligence is revolutionising the way sectors operate, and embracing the technology is now essential for unlocking its full potential.
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AI shopping adoption in Canada grows 44% in one year

Thu, 22nd May 2025
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fintech
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ai
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shopping
Adyen's report reveals 36% of Canadian consumers use AI for shopping, a 44% rise, with over half open to future AI-assisted purchases.
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It's the end of passwords as we know it

Fri, 2nd May 2025
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malware
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data protection
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network infrastructure
Passwords are fading as biometrics, like fingerprints and facial recognition, emerge as Australia's secure, hassle-free future for digital access.
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Irrelevant data wastes hours daily as workplace AI falls short

Wed, 30th Apr 2025
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digital transformation
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hcm
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genai
A report reveals 42% of workplace information accessed is irrelevant, causing staff frustration and a daily three-hour loss in productivity.
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Ecommpay to offer free neurodiversity training in FinTech sector

Wed, 30th Apr 2025
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fintech
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education, learning & training
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gen z
Ecommpay offers free neurodiversity training on 20 May 2025 to partners and clients, fostering inclusive workplaces in payments and FinTech sectors.
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Series launches with USD $3m to revolutionise networking

Sun, 6th Apr 2025
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ai
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social networking
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imessage
Series, a new social platform aimed at Gen Z, has launched with USD $3 million funding, utilising AI to enhance connections among college students.