Marketing Automation stories - Page 6
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Adobe launches AI agents to streamline B2B marketing journeys
Fri, 10th Oct 2025
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Adobe launches AI agents within its B2B marketing tools to personalise interactions, streamline workflows, and speed up sales processes for businesses.
SugarCRM appoints Maksim Ovsyannikov as Chief Product Officer
Thu, 9th Oct 2025
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digital transformation
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SugarCRM appoints Maksim Ovsyannikov as Chief Product Officer to lead global AI-driven product strategy and enhance sales automation tools worldwide.
LiveRamp unveils AI agents & expanded integrations for marketers
Wed, 8th Oct 2025
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LiveRamp launches AI tools enabling marketers to use autonomous agents with secure data access, plus new integrations including Netflix for smarter campaigns.
Teradata launches AI-driven customer intelligence for real-time CX
Wed, 8th Oct 2025
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data analytics
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Teradata launches Autonomous Customer Intelligence, an AI-driven software turning raw data into real-time customer actions to enhance experience and loyalty.
Oracle launches AI agents for sales, marketing & service tasks
Wed, 8th Oct 2025
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data analytics
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digital transformation
Oracle launches AI agents in Fusion Cloud Applications to enhance marketing, sales, and service, boosting efficiency and customer experience at no extra cost.
Forrester predicts agency mergers, job cuts & creator growth
Thu, 2nd Oct 2025
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Forrester forecasts major agency mergers, job cuts of 15%, and growth in creator-led marketing by 2026 amid automation and industry shifts.
monday.com launches AI agents & upgrades to power workplace automation
Thu, 25th Sep 2025
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monday.com launches AI agents and upgrades to boost automation, enhancing sales, marketing, and enterprise controls for over 250,000 users worldwide.
Taboola's Realise adds AI upgrades, boosts results for advertisers
Thu, 25th Sep 2025
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Taboola's Realise platform adds Generative AI upgrades, helping advertisers boost campaign performance beyond search and social channels by up to 34%.
Qualcomm to boost marketing with Adobe AI tools & GenStudio
Fri, 19th Sep 2025
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partner programmes
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Qualcomm is enhancing its marketing by using Adobe's AI tools, including GenStudio and Firefly, to speed up content creation and personalise campaigns worldwide.
Google Ads rolls out AI Max & new generative tools globally
Wed, 17th Sep 2025
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genai
Google Ads now offers AI Max globally and new generative AI tools in Asset Studio, boosting creative control and campaign performance for marketers worldwide.
Contentstack launches Agent OS for adaptive brand experiences
Fri, 12th Sep 2025
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digital transformation
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ecm
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cx
Contentstack launches Agent OS, an AI-driven platform enabling brands to deliver real-time, personalised digital experiences tailored to individual customer context.
Adobe launches AI agents to automate customer experience tasks
Thu, 11th Sep 2025
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Adobe launches AI agents within its enterprise apps to automate and optimise customer experience tasks, boosting marketing and analytics efficiency for businesses.
Silverpush unveils AI agent upgrade to automate ad campaigns
Fri, 22nd Aug 2025
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Silverpush upgrades its Mirrors platform with AI agents to automate and optimise multi-platform ad campaigns, boosting efficiency and delivering smarter insights.
Landbase acquires Adauris to boost inbound GTM platform
Fri, 15th Aug 2025
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marketing
The move is intended to enhance its go-to-market platform with signal-driven inbound marketing and new LinkedIn content features.
Oracle & Google Cloud partner to deliver Gemini AI on OCI
Fri, 15th Aug 2025
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digital transformation
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martech
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supply chain
Oracle and Google Cloud have partnered to offer Google's Gemini AI models via Oracle Cloud Infrastructure, enhancing AI access for UK businesses and global enterprises.
PPDS boosts EMEA sales & global marketing with new leaders
Tue, 12th Aug 2025
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digital signage
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martech
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partner programmes
PPDS appoints Jae O Choi Park as EMEA Commercial Head and Ron Cottaar as Head of Global Marketing to boost sales and brand presence worldwide.
Litera invests in Postilize to boost AI-driven legal business tools
Fri, 8th Aug 2025
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data analytics
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personalisation
Litera invests in Postilize to launch AI-driven tools that help law firms proactively manage client relationships and uncover new business opportunities.
StackAdapt launches IvyTM AI assistant to boost media buying
Thu, 10th Jul 2025
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martech
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personalisation
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cdp
StackAdapt has launched IvyTM, an AI assistant on its platform, offering real-time insights and personalised support to enhance media buying decisions.
Shirofune unlocks predicted LTV & new customer metrics for Amazon Ads
Tue, 8th Jul 2025
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data analytics
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Shirofune's new integration with Amazon Marketing Cloud adds predicted LTV and new customer metrics, helping advertisers optimise Amazon Ads for long-term value.
Turtl launches Hatch AI to boost B2B marketing efficiency & ROI
Fri, 4th Jul 2025
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partner programmes
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cdp
Turtl unveils Hatch AI, a tool designed to help B2B marketers speed content creation and link it directly to revenue and pipeline goals.