The Ultimate Guide to Customer Relationship Management
A curated Canadian edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Customer Relationship Management (CRM).
What to know about Customer Relationship Management
Customer Relationship Management (CRM) is a vital strategy that enables businesses to understand, engage, and nurture their customers effectively. It encompasses a broad range of tools, technologies, and techniques designed to manage interactions, data, and processes that drive customer satisfaction and loyalty.
Exploring recent stories tagged with Customer Relationship Management reveals critical insights about market trends, technological advancements, business challenges, and practical advice. From the rise of AI-enhanced CRM capabilities, strategic expansions by major providers, to the growing importance of personalised customer experiences, readers can learn how CRM continues to evolve in response to digital transformation and changing consumer expectations.
Whether you are a small-to-medium business aiming to leverage CRM for growth, or a large enterprise navigating complex integration and data analytics, these stories provide valuable perspectives on implementation strategies, overcoming customization challenges, and utilising advanced tools such as AI, cloud services, and real-time analytics. Clicking through these articles will equip you with knowledge to improve customer engagement, enhance service efficiency, and ultimately drive business success.
Canadian Customer Relationship Management News
Regional stories with direct local relevance
Canadian business travellers embrace unapproved AI tools
A gap in company controls is pushing many Canadian staff to use unauthorised AI for travel planning, expenses and rebooking.
Bloom IA launches AI sales coaching platform for B2B teams
The Montreal startup's software aims to close a coaching gap by showing managers how reps handle calls, not just whether they happened.
How this Ont. town is using AI from bylaw to trash pickup
Data silos and staff time are being cut as the township uses AI agents to speed calculations, analyse waste and answer residents online.
Beyond attendance: How today's tech brands are rethinking event ROI
Tech marketers are under pressure to prove events drive pipeline, as leaders now expect a clearer link to revenue than simple attendance counts.
Konverge embeds AI in custom software to streamline work
Businesses could cut delays and duplicate work as Konverge puts AI inside workflows, while keeping human oversight for compliance.
35 years of marketing in technology: A front-row seat to change
A veteran marketer reflects on 35 years in tech, tracing the journey from hand-coded web pages to data-fuelled, curiosity-driven SaaS leadership.
Analyst Insights
Research and market analysis connected to Customer Relationship Management
Litera adds AI search & growth tools for law firms
CFOs lack data trust, stalling AI adoption in finance
SnapLogic launches SnapCode for Claude Code integration
Microsoft launches AI sales & service tools in Copilot
Genesys names new partner chiefs to expand AI push
Featured News
Schrodinger's ERP both dead and alive, says Rimini Street
Businesses can avoid costly ERP rip-and-replace projects by layering AI and automation onto existing systems, Rimini Street says.
Theorem study: friction between pre-sales and executed media ads
Theorem's new survey finds friction remains the biggest barrier in enterprise pre-sales, despite widespread automation adoption.
How this Ont. town is using AI from bylaw to trash pickup
Data silos and staff time are being cut as the township uses AI agents to speed calculations, analyse waste and answer residents online.
Expert Columns
Why You Need Phone Validation in Your Customer Data Toolkit
Why Customer 360 initiatives fail to deliver ROI
Beyond Prompt Engineering: Why Trust Engineering Is the Next AI Challenge
Beyond attendance: How today's tech brands are rethinking event ROI
Navigating data challenges in China's E-commerce market
Data matching explained: The key to clean, connected data
Why email automation fails without clean and verified data
How Sourcepass turns firewall upgrades into a competitive edge
Trust, transformation and the women leading modern client partnerships
35 years of marketing in technology: A front-row seat to change
Interviews
Interviews and video coverage from the networkRecent Customer Relationship Management News
Zoho boosts global SMB growth with new AI-driven features
Zoho has grown its global SMB customer base by 40% in H1 2025, unveiling AI-driven features across six solutions to boost productivity and revenue.
Salesforce launches Agentforce 3 to boost enterprise AI
Salesforce unveils Agentforce 3, enhancing control and visibility for enterprises to efficiently scale AI agents across operations amid rising global adoption.
Exclusive: Zoho pushes AI frontier with privacy-first agentic tools
Zoho launches privacy-first AI agents that automate complex tasks, enhancing business workflows without compromising customer data security or adding extra costs.
Zoho launches secure browser & AI-powered CRM for businesses
Zoho launches Ulaa Enterprise, a secure browser for businesses, plus AI-enhanced CRM for Everyone, aiming to boost privacy and productivity with low IT costs.
Agiloft adds no-code contract management to Salesforce
Sales and legal teams can now handle contract requests inside Salesforce, with Agiloft aiming to cut manual tracking and data mismatches.
Salesforce expands Headless 360 across its platform
Authorised AI agents will now be able to call Salesforce functions across clouds with existing permissions, reducing the need for custom integrations.
Manufacturers back PLM as top data source for AI agents
Trusted product data is becoming the key test for AI adoption, with 66% of manufacturers saying systems fail without it.
Study finds companies lose 26% of time to wasted effort
Businesses could claw back hours and profit, with a study finding 26% of working time is lost to handoffs, switching and admin.
SEGA cuts ad production time by two-thirds with automation
Automation has slashed SEGA's ad production from three weeks to one, while also cutting media costs and outsourcing across seven markets.
Assistly adds revenue operations module for senior care
Senior care operators can now see billing, staffing and occupancy in one system, after Assistly tied revenue data to its platform.
me&u launches reservations platform with Aria partnership
The launch could help venues cut supplier sprawl and recognise returning diners across bookings, orders and events in one system.
Litera wins MarTech award for AI legal growth tool
The win spotlights rising pressure on law firms to prove AI can drive fee income, not just speed up internal work.
Aziro launches CAWi to link enterprise systems securely
Disparate corporate data may become easier to use as the platform lets staff query and act across systems without moving sensitive records.
Thryv & Wix unveil partnership for small businesses
Small service firms could get a single platform for websites, bookings, marketing and payments if the tie-up is rolled out as planned.
Google Cloud expands borderless Lakehouse across clouds
Businesses can now query data in place across rival clouds and software platforms, cutting duplication and transfer costs for analytics and AI.
Vieu launches Business Graph for AI business mapping
The platform aims to help sales and AI tools spot real executive ties, as businesses struggle to verify contacts that drive deals and hiring.
Intapp launches Celeste AI coworker for professional firms
Firms in regulated sectors could clear conflicts and screen deals faster as Intapp ties its new AI tool to internal rules and records.
Emergent raises USD $130 million in AI app platform round
The funding values the platform at USD $1.5 billion as demand rises among small businesses building apps without coding skills.
Litera relaunches as one legal AI platform for firms
Law firms are being offered a single AI system for drafting, review and business development as Litera folds its products into one platform.
OpenAI launches ChatGPT Work for workplace automation
More than 5 million Codex users could now hand hours-long office tasks to a new agent that drafts documents, spreadsheets and slide decks.