The Ultimate Guide to Customer Relationship Management
A curated Canadian edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Customer Relationship Management (CRM).
What to know about Customer Relationship Management
Customer Relationship Management (CRM) is a vital strategy that enables businesses to understand, engage, and nurture their customers effectively. It encompasses a broad range of tools, technologies, and techniques designed to manage interactions, data, and processes that drive customer satisfaction and loyalty.
Exploring recent stories tagged with Customer Relationship Management reveals critical insights about market trends, technological advancements, business challenges, and practical advice. From the rise of AI-enhanced CRM capabilities, strategic expansions by major providers, to the growing importance of personalised customer experiences, readers can learn how CRM continues to evolve in response to digital transformation and changing consumer expectations.
Whether you are a small-to-medium business aiming to leverage CRM for growth, or a large enterprise navigating complex integration and data analytics, these stories provide valuable perspectives on implementation strategies, overcoming customization challenges, and utilising advanced tools such as AI, cloud services, and real-time analytics. Clicking through these articles will equip you with knowledge to improve customer engagement, enhance service efficiency, and ultimately drive business success.
Canadian Customer Relationship Management News
Regional stories with direct local relevance
Bloom IA launches AI sales coaching platform for B2B teams
The Montreal startup's software aims to close a coaching gap by showing managers how reps handle calls, not just whether they happened.
How this Ont. town is using AI from bylaw to trash pickup
Data silos and staff time are being cut as the township uses AI agents to speed calculations, analyse waste and answer residents online.
Beyond attendance: How today's tech brands are rethinking event ROI
Tech marketers are under pressure to prove events drive pipeline, as leaders now expect a clearer link to revenue than simple attendance counts.
Konverge embeds AI in custom software to streamline work
Businesses could cut delays and duplicate work as Konverge puts AI inside workflows, while keeping human oversight for compliance.
35 years of marketing in technology: A front-row seat to change
A veteran marketer reflects on 35 years in tech, tracing the journey from hand-coded web pages to data-fuelled, curiosity-driven SaaS leadership.
Zoho boosts global SMB growth with new AI-driven features
Zoho has grown its global SMB customer base by 40% in H1 2025, unveiling AI-driven features across six solutions to boost productivity and revenue.
Analyst Insights
Research and market analysis connected to Customer Relationship Management
Parloa tops USD $50 million ARR after Series D boost
8x8 sees surging AI demand as usage revenue jumps 70%
HPE launches scale-up server for SAP HANA workloads
DevRev wins ISO 27001 certification for AI security
Why brand visibility is the most critical metric in today's AI-driven world
Featured News
Expert Columns
Beyond Prompt Engineering: Why Trust Engineering Is the Next AI Challenge
Beyond attendance: How today's tech brands are rethinking event ROI
Navigating data challenges in China's E-commerce market
Data matching explained: The key to clean, connected data
Why email automation fails without clean and verified data
How Sourcepass turns firewall upgrades into a competitive edge
Trust, transformation and the women leading modern client partnerships
35 years of marketing in technology: A front-row seat to change
Why more SaaS vendors are embedding data quality into their core platforms
Interviews
Interviews and video coverage from the networkRecent Customer Relationship Management News
Salesforce launches Agentforce 3 to boost enterprise AI
Salesforce unveils Agentforce 3, enhancing control and visibility for enterprises to efficiently scale AI agents across operations amid rising global adoption.
Exclusive: Zoho pushes AI frontier with privacy-first agentic tools
Zoho launches privacy-first AI agents that automate complex tasks, enhancing business workflows without compromising customer data security or adding extra costs.
Zoho launches secure browser & AI-powered CRM for businesses
Zoho launches Ulaa Enterprise, a secure browser for businesses, plus AI-enhanced CRM for Everyone, aiming to boost privacy and productivity with low IT costs.
SVV launches free AI platform for venture investors
Venture firms could cut screening and diligence time as SVV's open-source system spreads its internal AI workflows across the industry.
Nasuni wins sixth NorthFace award, tops G2 reports
Audited feedback has lifted Nasuni's customer-service standing, with a 98% CSAT score and top G2 placements across 15 categories.
3Point launches 3AIgent to speed enterprise AI use
Businesses struggling to move AI pilots into daily use may find 3AIgent useful, as it links trusted data, governance and operational control.
Friendly fraud drives up merchant costs, report finds
Merchant prices are being pushed higher as friendly fraud and chargeback costs intensify, with more than 83% reporting rises over three years.
Magnum Ice Cream names Accenture, HCL for tech carve-out
The separation from Unilever will hinge on a new digital backbone, with systems to be rolled out over 18 months before TSA support ends in 2027.
SAP study finds AI agents shape Gen Z buying decisions
Nearly half of Gen Z shoppers now use AI agents to help choose products, forcing brands to rethink how they reach buyers in peak trading periods.
Blackpearl unveils GTM-Bench for AI sales evaluation
Four of six major AI sales agents posted negative scores in a new benchmark, highlighting the cost of poor prospecting output for businesses.
Klue breach lets attackers steal Salesforce CRM data
Trusted third-party access has let attackers quietly pull large volumes of Salesforce records from enterprise systems via a Klue integration.
Dun & Bradstreet puts business graph into Amazon Quick
Sales, finance and compliance teams can now query verified company records in Amazon Quick, helping them assess risk and target prospects faster.
Earnix launches AI orchestration system for insurers
Insurers testing AI in narrow pilots may now need traceable, governed tools as Earnix pushes its new orchestration layer into daily workflows.
Saviynt adds AI agent runtime controls & verification
The new controls could help enterprises stop AI agents from exporting data or changing records when their actions stray beyond approved intent.
Orderfox AI spots missing CHIRON machine tool buyers
More than half of CHIRON's addressable market in the DACH region had been missing from its CRM, limiting sales targeting and growth.
Atsign adds AI architecture tools for enterprise teams
Enterprise teams can now define AI agent permissions and security controls earlier, as Atsign's update links live architecture design with model prompting.
Rivvun AI raises USD $7.55m seed round led by Sitara
The funding will help the Seattle-based startup tackle revenue and spend leakage that can cost large companies billions across complex supply chains.
Airspeed raises USD $20 million in Series A funding
The funding will help the London- and New York-based software group expand its AI agents for revenue teams and hire globally.
8x8 launches Pulse conversational intelligence for customers
The early-access tool could help executives and account managers spot renewal risks and customer feedback hidden in calls, chats and emails.
OpenAI adds Codex plugins & site preview for business
Non-developers are driving Codex growth, prompting OpenAI to add business plugins and a preview for shareable internal sites.